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Description: For 20 years, Fred has worked in the customer support
industry as an academic, practitioner, and now consultant. Dr. Van
Bennekom research and business practice examine the use of customer
feedback for organizational improvement, with a special focus on the
strategic linkage between customer support and product engineering. He
specializes in authoring surveys used by support service organizations
for service program development and for quality control purposes. Fred
has published in both industry and academic journals and is a frequent
speaker at industry conferences worldwide. Recently, Fred authored,
Customer Surveying: A Guidebook for Customer Service Managers.
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