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SOCAP celebrated its 25th anniversary in 1998. Membership is open to
all professionals who are in some way responsible for creating and
maintaining customer loyalty: vice presidents, directors, managers,
and supervisors with responsibilities for consumer affairs, customer
service, customer relationship management, inbound call centers,
market research, information systems integration, sales and marketing,
database management, new business development and operations.
As customer-driven management techniques expand in popularity, and the
emphasis on retaining customers becomes more critical to business
success, SOCAP provides the tools needed for corporations to reach
their goal of maximum customer loyalty, excellent customer service and
value-added innovations.
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