13 + years experience in primary & secondary market research and client
She is experienced in working on the secondary research sources like Hoovers,
Factiva, Lexis-Nexis and NYPL.
Priti is experienced in writing newsletters and case studies. She is
experienced in designing questionnaires and organizing surveys. She can conduct
interviews and focus group discussions for public opinion. She has the ability
to understand client requirements for planning and executing projects, She is
also well versed with analyzing and evaluating survey results and presenting
reports and recommendations to clients.
During her career, she has successfully executed various types of primary and
secondary research projects such as: Customer Satisfaction & Experience Study,
Media Audits, Blog Audits, Product Diagnostic and Product Launch Evaluation
Study. She has also done the brand profiling, competitor analysis, 3600
analysis of companies. She has done analysis across segments like F&B, retail,
pharma, education, telecom, IT, ITes and industrial.
Priti is a Company Secretary and she has also completed one year program in
Advanced Financial Risk Management from IIMB.
Priti has worked with MRPL, AOC, Teledata, Empower Research and AMI partners in