Expert profile: Elaine Minacs [ Ms. ]

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Description: Minacs Worldwide delivers multi-medium customer
   relationship solutions, including advanced CRM services and e-customer
   care, to a prestigious client base in 17 languages. Minacs is
   recognized across the industry as a leader in providing high quality
   contact center services employing over 2300 people in Canada, United
   States and Europe.





   Elaine Minacs, President & CEO

   Minacs Worldwide Inc.



   Elaine Minacs founded her organization in 1981. After several years as
   a leader in the temporary staffing business, Ms. Minacs identified
   early on the potential of the call centre industry and aggressively
   shifted her company's strategy to serve the customer care needs of
   major North American corporations.

   Since entering the outsourcing business, Elaine has skillfully grown
   Minacs Worldwide into an internationally recognized organization
   handling over 20 million customer contacts every year. She led her
   Company's pursuit of the ISO 9001 certification, ensuring that Minacs
   Worldwide became the first company of its kind to achieve the highest
   quality designation. Over the years, Minacs Worldwide has received
   numerous awards for its industry leadership and business success.

   Elaine Minacs' entrepreneurial skills have been nationally recognized
   at both the corporate and personal level, as evidenced by her
   receiving the Canadian Woman Entrepreneur of the Year Award. In 1999,
   Elaine and her team successfully completed a Cdn$28.5 million reverse
   takeover, resulting in Minacs Worldwide's listing on the Toronto Stock
   Exchange (TSE: "MXW"). Since then, Elaine Minacs has continued to take
   her company to greater heights, establishing additional Minacs
   locations across Canada, and in the United States and Europe. Most
   recently, Elaine Minacs was ranked 4^th in Canada by PROFIT Magazine
   in the prestigious Top 100 Women Entrepreneurs survey for 1999.

   From revenues of $35.9 million in 1998 to revenues of $67.6 million in
   1999, Minacs Worldwide continues its rapid growth and worldwide
   success under the leadership of Elaine Minacs. In the past year,
   Elaine has transformed Minacs from a privately held company employing
   650 people in four locations, to a publicly traded company employing
   1800 people across eleven international locations. Minacs Worldwide,
   previously focused on serving the customer care and call centre needs
   of its Fortune 500 clients, is now a major player in the Customer
   Relationship Management services and solutions industry, with a strong
   offering in the emerging e-customer arena.

   Elaine is best known for her unfaltering spirit and drive for
   entrepreneurial success. She identifies new markets where her company
   can further grow and succeed. Elaine faces challenges head-on, and
   welcomes new opportunities to take Minacs into uncharted territory.
   Her goal is to see Minacs Worldwide operating successfully across five
   continents by 2003.

   To ask Elaine a question, visit our Ask the CEO forum, or click here.