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Category:   E-Conf
Subject:   The LISA Forum USA Program
From:   Corinne Anthamatten
Email:   corinne_(on)_lisa.org
Date received:   27 Aug 2001
Start date:   29 Aug 2001

LISA Forum USA The Globalization of Clicks and Mortar "Being Global before Going Global" August 29-31, 2001 Drake Hotel, Chicago IL REGISTRATION http://www.lisa .unige.ch/cgi-bin/2001chicago/registration_form.pl AGENDA AT GLANCE http://www.lisa.u nige.ch/events/2001chicago/agenda.html PARTICIPANTS http://www.lisa .unige.ch/cgi-bin/2001chicago/participants_list.pl * SPECIAL SESSION FOR GLOBALIZATION PROVIDERS ONLY * Friday, Aug 31st, 12.45-1.45 The International Data Corporation's (IDC) industry experts give the facts about the Globalization, Localization, and Multilingual computing markets in the year 2002 and beyond - and get feedback from key service/solutions providers! * SPECIAL SESSION FOR CLIENTS ONLY * Friday, Aug 31st, 2.00-3.30 Clients discuss the necessary requirements and expectations for the HOW and WHY customers will localize in the future. ** The AGRIBUSINESS, AUTOMOTIVE, and eRETAIL industries (and MORE) come together at the LISA Forum USA to examine why: "Localization is about more than just software!" ** == == FINAL PROGRAM == == FINAL PROGRAM == == FINAL PROGRAM == == FINAL PROGRAM == == WEDNESDAY 29 AUGUST 3.00-7.00 Exhibitor Set-up & LISA Forum Registration 4.45-5.45 LISA Introductory Session for New Members and First-time Forum Attendees 6.00-7.30 Forum Welcome Reception & Product Exhibition 7.30-9.30 Speaker Buffet Dinner and Presentations Testing THURSDAY 30 AUGUST - LISA FORUM DAY 1 8.00-9.00 LISA Forum Registration, Morning Coffee & Product Exhibition 9.00-9.15 Welcome and Program Overview 9.15-9.45 Keynote Presentation Keynote - How Localization Adds Value to Global Trade Ambassador Clayton Yeutter - Of Counsel, Hogan & Hartson The Honorable Clayton Yeutter will discuss key concerns about how the United States' ability to adapt products to the different cultures, languages and standards of international markets affects the global opportunities for agribusiness. 9.45-10.30 Plenary Session The vTraction Agribusiness Portal Ejnar Knudsen - Chief Strategy Officer, vTraction/Rabobank The vTraction.com portal is an eCommerce initiative of Rabobank, a bank for the food and agriculture industry. Mr. Knudsen explains how globalization and e-business impacts the food supply chain and the roles that partner companies, investment and service localization play in this important initiative. 10.30-11.00 Refreshment Break & Product Exhibition 11.00-12.30 Plenary Panel Presentation Tracking the Automotive Industry Localization Process, Technology and e-Business Moderator: Lionel Mellet - Industry Consultant Panelists: Lisa Stobierski - Customer Advocacy Strategy Manager, Ford Motor Company Dennis McCurry - Integration Manager, Daimler Chrysler Don Sirena - Language Translation Manager, General Motors Andrew Tweddle - President, Tweddle Litho Co. A highly interactive session exploring the automotive industry's global outlook: a high-level perspective of its international business potential in line with the challenges that cultural adaptation, e-Support, documentation, national competition, along with back-office/administrative procedures, distribution and logistics pose. 12.30-2.00 Lunch & Product Exhibition 2.00-3.30 PLEASE NOTE: Between 2.00 and 3.30 the Workgroup Sessions are concurrent. Please note timing and your selection priorities. MANAGEMENT CHANNEL 2.00 - 2.45 Case Study: International Business, It's More Than Just Protecting IP Bill Merchantz - President and CEO, LakeView Technologies James Stetson - Partner, Baker & McKenzie This case study will explore the process in which Lakeview developed a Distribution Agreement to handle independent third party distributors in local jurisdictions. 2.45 - 3.30 Case Study: CRM on the Web Tom Bucciero - Manager, Software Development CCBU Engineering, Cisco Systems Inc. Lauren Barrett - Senior Project Manager, Basis Technology Corporation The Cisco eMail Manager (CeM) is a Web-based CRM tool for handling large volumes of customer interaction email. The case study will show how Cisco defined and delivered a multilingual release of CeM. PROCESS CHANNEL Building Global Applications Moderator: Lionel Mellet - Industry Consultant Panel: Michael Hanna - Chairman and CEO, InterPro Global Partners; Leonid Glazytchev - General Manager, Logrus International Corporation; Bob Lytle - Chief Technical Officer, Centrifusion The panel will outline the best practices and strategies for laying the groundwork for building a successful global application using their own case studies and solutions. BUSINESS CHANNEL 2.00 - 2.45 The Revolutionary Impact of B2B Online Marketing Bill Furlong - Founder, President and CEO, B2BWorks This session will outline the guidelines of profitable online marketing. 2.45 - 3.30 Multilingual Information Management for the Automotive Industry Felix Ried - Marketing GRIPS, STAR AG EvoBus (DaimlerChrysler) implemented a modular Content Management System based on the GRIPS Technology. RESOURCE CHANNEL 2.00 - 2.30 STAR Translation Workflow Server - Automating Localization Workflow Matthias Zeitler - Executive Product Manager, STAR Deutschland GmbH Shorter production cycles and increasing cost pressure demand the automation of translation processes. 2.30 - 3.00 SDL International's WebFlow 3.0 Steve Westover - Translation Technology Program Manager, SDL International Ltd. SDLWebFlow is an integrated and scalable multilingual content management solution. 3.00 - 3.30 Interpro Translation Services Billy Mendo - Vice President of Global Sales, InterPro Global Partners InterPro is a provider of multilingual product development services to clients worldwide. 3.30 - 4.00 Refreshment Break & Product Exhibition 4.00 - 4.30 Plenary SPresentation Going Global Means Going Well Beyond the Internet Mads Toubro - Global Web Selling and e-commerce Executive for the Sell & Support Category, IBM Global Services See how just because the Internet has a global presence, it doesn't automatically transform a business into a global merchant simply by having a corporate website. 4.30 - 5.00 Plenary Presentation ALSTOM'S Energy, Management AND Markets Businesss Gayle Wooster - Director of Marketing Communication, ESCA ALSTOM Learn how ESCA identifies the key issues involved in finding the right tool, and what to look for depending on whether it is a company's Internet, Intranet, or website. 6.15 Transportation to the Networking Reception at the Chicago Mercantile Exchange 6.30-8.00 Networking Reception at the Chicago Mercantile Exchange FRIDAY 31 AUGUST - LISA FORUM DAY 2 8.00-9.00 Morning Coffee & Product Exhibition 9.00-9.15 Day One Summary and Program Overview 9.15-9.50 Keynote Presentation The Content Dilemma: Optimizing Content Management for the Global Enterprise Claudio Pinkus - President, Jeeves Solutions (An Ask Jeeves Company) Ask Jeeves is humanizing the online experience by making it easy to find the most relevant information, products and services worldwide. Claudio Pinkus will focus on the crucial aspects of optimizing content for the global enterprise. 9.50-10.30 Case Study Presentation Lands' End International - The Challenge of Going Global Sam Taylor- Vice President, International, Lands' End, Inc. This case study will explore Lands' End best practice example of how to globalize companies by tailoring products, processes, and services for success in international markets, and will also feature their Japanese and German eBusiness operations success. 10.30-11.00 Refreshment Break & Product Exhibition 11.00-11.45 Plenary Panel Presentation Clients' Panel: The Partnership Myth Moderator: Denise Spacinsky - Globalization Strategist, Hewlett-Packard Panelists: Patrick Powell - Localization Manager, i2 Technologies Janet Webberley - Global Customer Service Manager, Xerox GKLS Wendy Watson - Alliances and Partnerships, Sabre Inc. The panel will discuss where the "localization business" heading, and how the client-vendor relationship has changed in the past 2 years. 11.45-12.30 Plenary Panel Presentation SME's Panel Presentation Hans Fenstermacher - President, Architext Inc. Renee Sztabelski - President & CEO, Hitext S.A. The LISA SME Network (LSN) was formed in 2000 to meet the needs and represent the interests of LISA's small and medium-sized GIL companies. 12.30-2.00 Lunch & Product Exhibition 12.45-1.45 * SPECIAL SESSION FOR GLOBALIZATION PROVIDERS * Opportunities Emerge for Globalization, Localization Services and Cross-Lingual Application Moderator: Donald DePalma - VP, Corporate Strategy, Idiom Inc. Steve McClure - Vice President of Speech and Natural Language Software, IDC; Chris Hoffman, Director of Business Solution Services, IDC The demand for globalization and localization solutions, as well as multilingual content and collaboration, continues to grow at a strong and steady pace. IDC's industry experts will discuss the software and services markets associated with Globalization, Localization, and Multilingual computing and where they are headed in 2002 and beyond. 2.00-3.30 PLEASE NOTE: Between 2.00 and 3.30 the Workgroup Sessions are concurrent. Please note timing and your selection priorities. 2.00-3.30 * SPECIAL SESSION FOR CLIENTS * THE LISA CLIENT ADVISORY SIG (For Customers Only) Defining Customer Requirements Moderator: Denise Spacinsky - Globalization Strategist, Hewlett-Packard The panel will take a hard look at customer requirements by examining the following issues: developing client-client benchmark parameters; ID interested parties; shortlist business priorities; developing realistic LISA SIG actions/deliverables; and assigning milestones/deadlines and responsibilities. PROCESS CHANNEL 2.00-2.45 OSCAR TBX/TMX Yves Savourel - Localization Solution Architect, RWS Group Jorden Woods - Chairman, Co-Founder and CTO, GlobalSight Corporation The session will provide an overview of the different activities of OSCAR: status of TBX/DXLT (terminology exchange), TMX (Translation Memory Exchange), and Content Globalization Standards (CGS). 2.45-3.30 XLIFF - The SML Localization Interchange File Format Yves Savourel - Localization Solution Architect, RWS Group This session will include an overview of the format and various features of XLIFF, an XML application designed to store extracted localizable data that can be easily integrated in the localization process. BUSINESS CHANNEL 2.00-2.45 Case Study: Online Translation Support and Knowledge Management Mirko Plitt - Process Analyst, Autodesk; Jonathan Sage - Director of Knowledge Management, EMEA, PricewaterhouseCoopers; Dimitris Sabatakakis - Chairman & CEO, SYSTRAN This case study looks at how Autodesk and PriceweaterhouseCoopers used automative translation technology to successfully globalize their operations. 2.45-3.30 Managing Quality Translations Rick Woyde - President & CEO, Detroit Translation Bureau Often overlooked, managing translation quality is a complex challenge. This presentation will create awareness of some of the successful strategies that can be used to help companies produce high-quality translations. RESOURCE CHANNEL 2.00-2.30 Shanghai Kingstar Media Co. (eKingstar) Whitney Zhao - Marketing Manager, Shanghai Kingstar Media Ekingstar's main focus is on globalization of software and localization of web pages. 2.30-3.00 Client Satisfaction in Localization Business Sedef Olcer - Managing Director, Global Languages & Cultures This presentation will bring in the views of both the localization client and the localization service provider on achieving a mutually satisfactory relationship. 3.00-3.30 TRADOS Christina Spies - Director of Sales (US East), TRADOS Corporation TRADOS will discuss its newly released TRADOS 5, a platform for translation and localization of business content worldwide. 3.30-4.00 Refreshment Break & Product Exhibition 4.00-5.15 Plenary Panel Presentation Analyze This! Moderators: Donald DePalma - VP, Corporate Strategy, Idiom Inc.; Rose Lockwood - Director of Research, Berlitz GlobalNet Panelists: Tom Spargo - Co-founder & President, Geomarkets Tom Dwyer - Managing Director, Aberdeen Group Chris Hoffman - Director, Business Solutions Services Research, IDC In this lively panel session ex-industry analysts Rose Lockwood and Don DePalma will challenge analysts from some of the leading research firms to focus on best practices for making a global e-business a reality. 5.15-5.30 Wrap-up and Adjourn Agenda Subject to change Sponsors and local business partners include: - STAR-USA - IBM - The SME Network - Interverbum - Baker McKenzie - Basis Technology - IDC The Mid-America Committee - The Executive's Club of Chicago - The International Trade Association of Greater Chicago (ITAGC) - The Chicagoland Chamber of Commerce - Chicagoland Entrepreneurial Center - The Illinois District Export Council Exhibitors Sponsors: STAR - TRADOS Exhibitors: SDL - InterPro - OmniLingua - Shanghai Kingstar Media Co. - Global Languages & Cultures - GKLS Xerox - Systran Media Partners include: Upside Magazine - Global Business - Language International Chicago Media Online Partners include: B2BWorks - slackbarshinger ======================================
 

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